The beauty and wellness industry inĀ PakistanĀ has undergone a monumental shift toward conscious consumption. As consumers become increasingly wary of synthetic chemicals and harsh additives, the demand for botanical, plant-derived skincare solutions has reached an all-time high. In a country where the skin is constantly challenged by intense solar radiation, high humidity, and urban environmental stressors, protecting the complexion requires a delicate balance of potency and purity.
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